Skip to main content

Access to fair and transparent financing is crucial for growth and sustainability for all businesses. SASFA champions the principles of fair treatment, responsible lending, and transparency, which are integral to building trust and fostering business success.

Building Trust and Confidence

Fair treatment in SME financing starts with transparency. SMEs can make informed decisions when financial institutions provide clear and honest information about loan terms, interest rates, and repayment schedules. This transparency builds trust, a foundational element for long-term business relationships. Trust is not only a catalyst for repeat business but also encourages SMEs to recommend financial services to their peers, expanding the customer base through positive word-of-mouth.

Enhancing Business Growth

Fair treatment during the application process ensures that SMEs receive equal opportunities to access financing. Financial institutions can support a diverse range of businesses by evaluating applications based on merit and business potential rather than discriminatory practices. This inclusive approach enables more SMEs to thrive, contributing to economic growth and job creation.

Promoting Financial Stability

Responsible lending practices are at the heart of fair treatment. Financial institutions that lend responsibly help SMEs avoid over-indebtedness, which can lead to financial distress and business failure. By assessing the repayment capacity of SMEs and providing tailored financial solutions, lenders support the long-term financial health of businesses. This stability allows SMEs to plan effectively, invest in growth, and weather economic fluctuations.

Ensuring Ethical Collections

Fair treatment extends to the collection process. Ethical collection practices respect the dignity of SME owners and focus on maintaining a constructive relationship even during challenging times. By offering flexible repayment plans and providing support to businesses facing financial difficulties, lenders demonstrate their commitment to fairness and empathy. This approach not only aids in debt recovery but also preserves the customer relationship, ensuring future business prospects.

Legal and Reputational Benefits

Adhering to the principles of fair treatment and responsible lending as outlined in SASFA’s Code of Conduct is not just a legal requirement but also enhances the reputation of financial institutions. Businesses that prioritise ethical practices are viewed more favourably by regulators, customers, and the public. This positive reputation attracts more clients and reduces the risk of legal issues, contributing to the overall success and sustainability of financial institutions.


Fair treatment in SME financing is essential for fostering trust, promoting business growth, ensuring financial stability, and maintaining ethical standards. SASFA’s commitment to these principles through the Code of Conduct highlights the importance of fairness in creating a robust and supportive financial ecosystem for SMEs. By prioritising fair treatment, financial institutions can build lasting relationships, support economic development, and contribute to the thriving SME sector in South Africa. For more information on our commitment to fair treatment, visit SASFA’s Code of Conduct.